There are case studies of brands and businesses that have achieved a level of success but there are still many businesses that have not sought to use social media in their marketing process so that there is a need for more evidence to breed strategy.
There seems to be some general questions about their social media marketing and more businesses are not involved in social networking search for answers, before starting a potentially time-consuming strategy. You can refer to withericshelp.com that will tell you some tips for your business growth.
Here are the top 3 questions you should ask:
- Where do you start?
There is a number of evolving social media sites, and you need to research this before you decide which site would be best not just for you, but to track down your target audience. So you should spread your action in more than one site, and keep an eye on developing trends.
- What tactics should you use?
Once you have decided the right site for your marketing message, you need to understand the tactics tend to work best in places. Again, this is a problem not only research, but also trial and error. However, do not dive into tweeting, for example, without at least understand the basics, etiquette, and lurk for a while to see what other people are doing, right and wrong.
- How to measure whether it is working?
You should be clear that spending time and money on tactics that are required for the site will not dilute your core marketing message, or distract from or conflict with other activities. You should ensure that you have a process in place to track the effectiveness and return on investment, as you do with other marketing efforts.